It's 2016 —
Stop losing auto loans due to the new online shopping paradigm.

Why You Need Auto Link™

Your credit union has the best rates on loans and products, but only 15.74% of the national auto market share went to credit unions in 2014 — down 7.2% from 2013.

The online shopping paradigm shift is changing the way your members buy vehicles and get auto loans.

Auto Link™ is a complete member marketing package for your credit union that will increase auto loan revenue by engaging your members in the new digital world.

How Is the Auto Market Changing?

What You Can Now Provide to Your Members

These feature easily integrate into your credit union website with our 10-minute setup process.

Car Buying Service

The TrueCar® hassle free car buying experience that saves members an average of $3,2211.

Vehicle Values

The latest Black Book™ new & used automobile, boat, and motorcycle prices.

Vehicle History Reports

Complete Auto Check® history reports including accident, title, useage, and odometer.

(More Below)

Financial Calculators

Detailed calculators complete with graphs, reports, and financial terms defined.

Manufacturer Rebates

Find out which manufacturer rebates and incentives are available on specific vehicles.

And More!

Education articles, safety rating and crash test videos, credit report & score, and more.

Plus Your Members Get a myEZ Car Care® VIP package

Get continual marketing touch points to engage your members throughout the entire vehicle ownership lifecycle.

Any member with a vehicle will enjoy the savings and convenience of using your credit union branded wallet card and mobile or desktop app to save money and properly care for their vehicles.

Your credit union will be top of mind as the myEZ Car Care® program continually reminds them of how you care about their vehicle ownership experience.

myEZ Car Care® membership comes with discounts on the following services:

  • Vehicle Repair, Service and Maintenance
  • Rental Cars from Avis, Budget, Dollar, and Thrifty
  • Hotels, Resorts, and Vacation Rentals
  • Electronic Glove Box® for Desktop and Mobile App

Keep your members connected

The Electronic Glove Box® for desktop and mobile will be your members' one-stop shop for all things related to the vehicles.

  • Record keeping
  • Service reminders
  • Safety information
  • MPG calculator
  • Trip / accident log

Keep your credit union top-of-mind as your members use your branded app to manage all their family vehicles.


Emergency assistance for peace-of-mind

With the optional roadside assistance, your members will have peace-of-mind wherever they take their vehicle.

myEZ Car Care® roadside assistance is a national roadside assistance program similar in benefits to AAA Basic.

Premium roadside benefits are available if desired.

Use cases:

  • Auto loan promotional gift
  • Combine with other products to increase value proposition
  • Non-interest income

1Between 4/1/14 and 6/30/14, the average estimated savings off MSRP presented by TrueCar Certified Dealers to users of TrueCar powered websites, based on users who configured virtual vehicles and subsequently purchased a new vehicle of the same make and model listed on the certificate from Certified Dealers, was $3,221, including applicable vehicle specific manufacturer incentives. Your actual savings may vary based on multiple factors including the vehicle you select, region, dealer, and applicable vehicle specific manufacturer incentives which are subject to change. The Manufacturer's Suggested Retail Price ("MSRP") is determined by the manufacturer, and may not reflect the price at which vehicles are generally sold in the dealer's trade area as not all vehicles are sold at MSRP. Each dealer sets its own pricing. Neither TrueCar nor Auto Link™ brokers, sells or leases motor vehicles.

Your Members Get Discounts from the Following National Brands and More

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Electronic Glove Box®

Increase member stickiness with the myEZ Car Care® Electronic Glove Box® for desktop, Android, and iPhone. The Electronic Glove Box® features your credit union name and logo and allows you to communicate with your members while reminding them how your credit union is different from other financial institutions.

What You Get

Auto Link™ is about more than just providing benefits to your members, it's about revving-up your auto loan program.

Not only can you compete with all the online auto-related web sites, but you’ll have insight and data like never before to grow your CU and help your members.

Loan Leads

Find out in real-time which of your members are interested in buying a car as they browse Auto Link™ on your CU's website.

Detailed Analytics

Track how well your marketing efforts are paying off. Find out which members are still getting financing from other sources so you can follow-up and refinance.

Marketing Materials

We provide marketing collateral, including continually-updated content, to help reach your members and keep them coming to you first for everything auto.

Get Started

No up-front costs. No monthly minimums. Turnkey setup in days not months. Your credit union will only pay a small fee per auto loan booked.

“We literally were up and running in 1 day.  All we had to do was add 1 page to our web site and place some web banners.”
— Lloyd Cockerham, SVP Lending, Wymar Federal Credit Union
“CU Auto Link™ start up was such a breeze with no major time commitment. I highly recommend these value–added member services. CU Auto Link™/myEZ Car Care® are more ways to show the true credit union difference.”
— Glenda Rushe, CEO, St. Tammany Federal Credit Union

Yes, Let's Get Started!

Call 888-989-3500 or fill out the form below to see our 15-minute web demo.